How to Craft a Blog Post Title That Makes People Want to Click!
I’ll let you in on a little secret:
The most important part of your blog post is your title. How well you write, how well-researched your content is, or how pretty your images are means nothing if you can’t get readers to click through and start reading your post. And the single most important thing when it comes to getting readers’ attention is your blog post title.
It’s also the most important on-page factor when it comes to SEO. So if you’re hoping for lots of traffic from Google and all your favourite social media sites, you need to get good at crafting great blog post titles.
1. Start With Your Keyword
The key to a great blog post title is to strive for a balance between a title the search engines will like and one that your readers will find interesting and engaging enough to make them want to click on it. To get that balance just right, I like to start with a keyword or key phrase that I want to rank for in the search engines. (Longer tail keywords are best – for example, “How to Start a Blog for Free” as opposed to “Start a Blog”.)
2. Make It Interesting
Now that we have the keyword, it’s time to make it interesting for our readers. There are plenty of different ways to turn our example keyword into an interesting blog post title. Here are a few ideas:
- Use a list – “3 Simple Steps to Starting a Blog for Free”
- Use the words “you” or “your” – “How You Can Easily Start a Blog for Free”
- Answer a question – “How Can I Start a Blog for Free?”
Do you see how this works? Start with the keyword and then try to think about why your readers would be looking for this information. Focus on what’s in it for them by sharing content that will help them out.
3. Stay Authentic and Stick With Your Style
Last but not least stay authentic and stick with your own style. This is particularly important if you’re an established blogger. Make sure your titles reflect the style and tone of voice of your blog posts. Balance the need of the search engines to easily find what you’re content is about and the need to keep things interesting for your readers with your own voice.
You may find it helpful to write a few different blog post titles down and then chose the one that resonates most with you (and hopefully with your readers).